Twitter is a great social media tool to use to communicate with a target audience efficiently, as it is all seen in real time with many active users.
Sony uses twitter a couple to few times a day and mainly use it for the purpose of promoting their products. In addition to promotional purposes they also tweet about their unique features of their devices and also they included tweets about their sponsors. For ex. Nick Jonas- a famous and well known singer. They have an app called “Xperia lounge” in which you can listen to nicks new songs, and Sony mobile wanted to let the fans know it is an xperia exclusive. Sonys most successful tweets as of recently was their tweet promoting their new camera on the Z5, pictures looked sharp and vivid, which is why I received great feedback. 72 retweets and 208 likes, which is a great amount for their size.
Samsung’s Twitter handle is all about them, it’s a great source for all new galaxy products. Their primary focus is clearly to get the audience attention and generate awareness of new products, such as the brand new #GalaxyS7 & #S7Edge! In addition to their new smartphone they are also promoting other devices such as their galaxy gear which is their wearable tech. One of Samsung’s most successful tweets was when they unveiled the new galaxy s7, it received 15k retweets, and 28k likes. It is a great new step for Samsung and many people were looking forward to it.
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