Samsung Content Marketing

• I am creating this for Samsung and their new Galaxy S7 phone

• My idea is to create a twitter campaign for Samsung. By generating awareness of the brand in a positive way. For a few years there has been a campaign for bell called “Bell Lets Talk” also on twitter. The idea behind it is to create awareness for mental illness and their own company. This created positive publicity for Bell. Each time a twitter user used the hashtag #BellLetsTalk, they donated 5 cents. Although it doesn’t sound like a lot, it adds up. Even the PM, famous celebrities began using the hashtag for a good cause. So if Samsung can create a Hashtag and promote it for a good cause, this will shed positive lighting onto them and help them in time for their launch of the new S7.

• The audience for this campaign will be the primary Twitter users: which is both Males and Females, that are active social media users within the ages 15-45

• Our goal is to achieve more followers, and to generate thousands of dollars, all in all we want this to be successful to help the community as well as generate a good image for Samsung

• We are planning on launching this even around the holiday time just in time for the busy season and to generate good publicity. As well as it is a time to give back, so we will want to give back to the community in a positive way and help

• Our Social strategy is to promote this on twitter as it is the social web site the created the hashtag. In addition, we will want to promote this on Facebook to obtain a larger audience. Users will simply to tweet/update a status with a hashtag.

• This will attract users because it will be for a good cause and it will hopefully turn into a trend for the given time period. It is engaging because it is simple and everyone will do it as a collective