Nokia is an innovation leader in the technologies that enable our connected lives.
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| Nokia Logo |
Nokia is a huge brand and their social media presence is huge as well. With 13.3 million likes on their Facebook page, 2.1 million follower on Twitter, 350,000 subscribers on YouTube, and 175,000 followers on the Google+ Nokia page. The objective of this blog post is to determine the social media behaviors of Nokia.
On Facebook, Nokia posts about everyday to every three days while on Twitter they post 1-2 times a day. Nokia seems to not have a platform which is more effective for them as they post different content on both Facebook and Twitter. On Facebook Nokia posts their company, products, experiences, and fans. On Twitter Nokia posts updates on their company and how their progress is going on upcoming technology. On Facebook Nokia interacts with their audience by using videos and images they can relate to and they acutally reply to comments on their posts. On Twitter Nokia also uses videos and images and they re-tweet fan tweets related to the industry or Nokia. All of their content is either about them, the industry or other content to engage audiences and generate interest.
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| A Facebook post from Nokia showing Nokia engaging audience by replying to their comments |
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| Nokia provides updates on the new OZO with the hashtag #VR to keep audience updated |
In conclusion Nokia has a lot of presence on their social media platforms but they don't seem to have a favorite. Instead, they use the social media platforms to share different stuff as it more efficient to share updates on Twitter and its much more efficient to post the longer stories on Facebook. This is genius digital marketing and may as well assist Nokia in making their comeback into the electronics industry after all these years. Best of luck Nokia!
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