Apple vs Nokia on Facebook

On Facebook Apple posts about 1-3 times a day with Apple Music having the highest frequency. They mostly post for major events in the respective industry and for new innovations to their products. Apple rarely applies the 50/50 rule for their last 25 posts, however, this is understandable as Apple has its own culture.

Here is a successful Facebook post by Apple:

This post was successful because it is straight to the point and just directing Apple Music users to a hot new playlist, while advertising to non Apple Music users about how interactive Apple is with Apple Music.

On Facebook, Nokia posts about every day to every three days while on Twitter they post 1-2 times a day. On Facebook Nokia posts their company, products, experiences, and fans. Nokia also uses Facebook to interact with their audience by using videos and images they can relate to and they actually reply to comments on their posts. Nokia applies the 50/50 rule more often than Apple.

Here is a successful Facebook post by Nokia:

As we can see, Nokia uses media to let their fans know how they performed at the iF design award night 2016. Also we can see the interactions Nokia makes with its fans that leave a comment on their posts. This is very personal 1 on 1 marketing that would be effective for Nokia’s marketing efforts as it plans to make a comeback into the electronics industry.

In conclusion, Nokia seems to trump Apple in their digital marketing efforts on Facebook by being much more interactive and applying the 50/50 rule more often.