Apple vs Nokia on Twitter

Apple tweets more than they post on Facebook tweeting around 4-8 times a day with Apple Music again in the lead of frequency of tweets. The most effective social media platform for Apple would be Twitter. This is because Twitter allows them to tweet frequently about all their industries as Apple is in multiple industries and it also allows them to reach the right audience as the generation Apple is targeting is more focused on Twitter. The content Apple posts is mostly industry related and about their products. Apple seems to post to build interest in their followers for new products or just keep them engaged.

An example of a successful Apple tweet:

Similar to their Facebook post, this is successful because it is straight forward providing a playlist for current Apple Music members and advertisement for non-Apple Music users.

Nokia posts about 1-2 times a day on Twitter which is more frequent that their Facebook posts however, still very low compared to Apple’s Twitter post frequency. On Twitter Nokia posts updates on their company and how their progress is going on upcoming technology. On Twitter Nokia also uses videos and images and they re-tweet fan tweets related to the industry or Nokia. All of their content is either about them, the industry or other content to engage audiences and generate interest. 

Here is an example of a successful Twitter post from Nokia:

This twitter post is really short and sweet; it gets the message across without too much bulk or baggage. It is a great example of Nokia’s Twitter marketing efforts as it shows how Nokia makes their content to provide updates on their progress and updates on the industry.

In conclusion, both Apple and Nokia use Twitter for separate purposes so we can’t really decide which is better. We can sum it up to the facts that Apple is much more active and frequent on Twitter while Nokia is less active, less frequent, but makes really good posts.