YouTube is a unique mode
of social media, it is vast; with so much content uploaded daily that it is a
miracle how YouTube manages to keep all their content regulated and indexed. On
such a massive platform it would really take something to make a mark. Apple
and Nokia have tried doing exactly that and today we will assess their efforts.
The frequency for both
of the brands to post new videos/commercials is quite random, without a visible
pattern as some months had no videos posted while other times a week had
multiple vidoes. This suggests the brands use a certain hot/cold method by
pushing out a few videos in a short span then letting things cool down for a
while then repeating the cycle. Also another explanation is the cost and
effort, and time it takes to plan, direct, produce, edit and publish a video
especially for brands who have to maintain a brand image while attempting to
make an impact.
For Nokia, most of
their videos consist of descriptions of their new product OZO, which is a
virtual reality camera. This is good because Nokia is keeping up with the new
hype of holograms and VR with their new technology. They also have some demos
and their most recent video is about Nokia’s brand image and their vision.
Their descriptions include links to their website and a brief summary of the
video.
For Apple, all of their
videos in the past few months have all been about their products. They have a
few vidoes for iPhone 6s, Apple TV, iPad Pro, and the Apple Watch. All of these
videos would classify as commercials, and their descriptions link to the
product on the Apple website. The most successful video for Apple in the recent
few months has been a commercial about Apple TV. It has been so successful because
there has been a lot of hype over the newly innovated Apple TV which has tons
of new feature and it truly revolutionizes the TV experience.
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