Apple vs Nokia on Google+

Apple has approximately 455,000 members on their Google+ community page. Their new content is posted randomly as it is a community where members and employees can contribute posts as seen below. A community member and employee (their position is displayed under their name) posted about the beta release of OS X 10.11.14 El Capitan Beta 7.

Nokia has over 175,000 followers on their Google+ page. A main difference we can see is that google has a company page while Apple has a community page. This could be justified because as we saw in an earlier post, Nokia often uses community feedback on posts and replies, this is as good as a community page as they still make the readers feel valued. Google shares all of their youtube videos on their Google+ page as well.

These are two interesting posts from Nokia that I chose to discuss. Nokia is using these posts to reinforce their partnership with Microsoft among its audiences. This is good because if their audiences do not approve of Microsoft they could be losing market share, and some loyal brand followers. All in all Microsoft is a great opportunity for Nokia as they are making their comeback into smartphones.