Blackberry vs LG

The Best Smartphone Company- an SEO Analysis of two Brands.

Written by:  Anthony Henein.

“Blackberry vs LG. Which Brand Optimizes for The Best Smartphone?”

 

Introduction

Seo is an important consideration for marketers because it is the best and easiest way for customers to buy and visit your product. In the cellphone industry Blackberry and Revlon use seo in their websites. They use keyword sentences through their sites like the best cell phone, and smartphone. Today I compared to the two sites to find the site with the best seo.

Screen Captures of both home pages:

SEO Considerations	Blackberry	LG
URL:	http://ca.blackberry.com/smartphones.html	http://www.lg.com/ca_en/cell-phones
Keywords used on each site:	Smartphones, Apps, Software, BBM	Cellphones, Smartphones, Technology
Frequency of Keywords:	Very often	Very often
Locations of keywords:	Headings	Headings
Keywords in URL:	Smart Phones	Cell phones
<title>	Smartphones - New BlackBerry Phones - Latest Smartphones from BlackBerry - Canada	Cell Phones | Compare LG Cell Phones and find your phone | LG Canada
<meta name="description" content=“”/>	Shop for BlackBerry smartphones. Discover for yourself how BlackBerry is reinventing the smartphone experience with new features and BlackBerry 10. - United	LG cell phones put the world at your fingertips. Discover new ways to simplify your life, stay connected and conduct business with today's
<meta name="keywords" content=""/>		lg cell phones, lg phones, cell phones, phone, phones, cell phone
Site upload speed:	1.29s	8.08s
Quality of written content:	effective	effective
Quality of Visual Content:	effective	Very effective
Alt Text used:	Buy now	Shape of innovation
Captions used:	Button images	Button Images
Quality of Layout:	Very effective	Very effective
Call-to-action:	Prominent Buttons Clear benefits	Prominent buttons Clear benefits
Anchor Text:	Learn More	Learn More
Mobile Friendly:	yes	yes
Content is “shareable”:	yes	yes
Links to Social Media:	yes	yes
SERP ranking results when using keywords from this table:	7	4

 

Summary:

Blackberry’s strengths are it use of simplicity. They make it easy for the user to navigate through their webpage. LG does a nice job using call to auction. They use lots of pictures and picture buttons that the user can click on and find more info on their products. The keywords such as Smartphones, and Cellphones are used in both LG and Blackberry’s Html and are used to find their web page. Using the keyword Smartphone LG ranked number 4 and Blackberry ranked number 7. The two sites both have similar layouts and headings but are different because LG focuses more on their products on the first page where blackberry seems to focus more on the brand and features.

Conclusion:

In my opinion I think blackberry has the better seo and appearance because it is on the first page of google and once on the site I find it much more appealing to me than LG.

APA Citations:

BlackBerry Smartphones. (n.d.). Retrieved February 15, 2016, from http://ca.blackberry.com/smartphones.html

Cell Phones. (n.d.). Retrieved February 15, 2016, from http://www.lg.com/ca_en/cell-phones