Apple vs Nokia

SEO is an important consideration for marketers because it is a tool that provides an edge in this digital era. In the smartphone industry, Apple and Nokia are two of the leaders that utilize SEO and other digital marketing tools to compete for market share. Using keyword sentences throughout their sites like “Years Ahead” and “Nokia Technologies” to shape their brand’s image and utilize these keywords as simple phrases to familiarize with consumers. This also helps with positioning their products where the company wants to. The keyword that ranked at the top on Google Keywords for Smartphones was “Best Smartphone” however this keyword failed to appear amongst both Apple and Nokia’s websites. This was surprising however it is understandable as using best smartphone as a keyword would be a big boast especially when all the smartphones currently in the industry are all very competitive. Apple on their website seemed to use minimal graphics besides their products and instead the website was way more creative with the text. Nokia on the other hand had some very beautiful graphics yet their words were a bit plain. The objective of this analysis is to find out which one of Apple and Nokia’s websites when compared has a stronger SEO. 
Website examples
Apple:http://www.apple.com/ca/

Apple's homepage promoting their new iPhone 6S

Nokia:http://www.nokia.com/en_int

Nokia homepage showcasing the Mobile World Congress 2016 with an appealing graphic