Blackberry Campaign

Blackberry Digital Marketing Campaign

I will be doing a campaign for Blackberry the reason is is because I think they need a good turn around to get back in the cellphone market. My idea is to focus strictly on compatibility. My audience will be mid range adults seeking a better phone option. My goals are to strictly get the idea out there and shared. I want to get a good amount of likes and feed back on whether or not the fans think it’s a good idea. I would like to launch the idea just before apple launches there new phone preferably before Christmas when people are in the mood to buy and now have a new option. We will promote the idea on twitter and facebook the reason being is because that’s where are target market is located. The campaign will attract the audience because we will be showing them how compatible our phone features are with the leading competitors and how you can get apps on our phone to sync with your friends and other devices.