Samsung vs Sony

SEO is an important consideration for marketers because it helps create awareness and grabs attention from a target audience to their brand. In the smart phone industry, Samsung and Sony are to main competitors that are practicing SEO effectively and efficiently. Using keyword sentences throughout their sites like “Introducing the worlds first 4k phone”, "Redefine what a phone can do" and "Superior viewing experience"
 In the quest of the Ultimate Smartphone device, Smartphone companies have been utilizing SEO to maximize their product awareness and to promote new designs, functions and also to promote consumer benefits.  Both sites have been promoting SEO accurately beginning with Samsung's Galaxy phone line, and Sony's Xperia phones.  The objective is to determine which of the two sites when compared has a stronger SEO.

Sasmung's Homepage promoting their new Galaxy S7 smartphone 

Sony Xperia Advertising their new addition to the phone line up

Blackberry vs LG

The Best Smartphone Company- an SEO Analysis of two Brands.

Written by:  Anthony Henein.

“Blackberry vs LG. Which Brand Optimizes for The Best Smartphone?”

 

Introduction

Seo is an important consideration for marketers because it is the best and easiest way for customers to buy and visit your product. In the cellphone industry Blackberry and Revlon use seo in their websites. They use keyword sentences through their sites like the best cell phone, and smartphone. Today I compared to the two sites to find the site with the best seo.

Screen Captures of both home pages:

SEO Considerations	Blackberry	LG
URL:	http://ca.blackberry.com/smartphones.html	http://www.lg.com/ca_en/cell-phones
Keywords used on each site:	Smartphones, Apps, Software, BBM	Cellphones, Smartphones, Technology
Frequency of Keywords:	Very often	Very often
Locations of keywords:	Headings	Headings
Keywords in URL:	Smart Phones	Cell phones
<title>	Smartphones - New BlackBerry Phones - Latest Smartphones from BlackBerry - Canada	Cell Phones | Compare LG Cell Phones and find your phone | LG Canada
<meta name="description" content=“”/>	Shop for BlackBerry smartphones. Discover for yourself how BlackBerry is reinventing the smartphone experience with new features and BlackBerry 10. - United	LG cell phones put the world at your fingertips. Discover new ways to simplify your life, stay connected and conduct business with today's
<meta name="keywords" content=""/>		lg cell phones, lg phones, cell phones, phone, phones, cell phone
Site upload speed:	1.29s	8.08s
Quality of written content:	effective	effective
Quality of Visual Content:	effective	Very effective
Alt Text used:	Buy now	Shape of innovation
Captions used:	Button images	Button Images
Quality of Layout:	Very effective	Very effective
Call-to-action:	Prominent Buttons Clear benefits	Prominent buttons Clear benefits
Anchor Text:	Learn More	Learn More
Mobile Friendly:	yes	yes
Content is “shareable”:	yes	yes
Links to Social Media:	yes	yes
SERP ranking results when using keywords from this table:	7	4

 

Summary:

Blackberry’s strengths are it use of simplicity. They make it easy for the user to navigate through their webpage. LG does a nice job using call to auction. They use lots of pictures and picture buttons that the user can click on and find more info on their products. The keywords such as Smartphones, and Cellphones are used in both LG and Blackberry’s Html and are used to find their web page. Using the keyword Smartphone LG ranked number 4 and Blackberry ranked number 7. The two sites both have similar layouts and headings but are different because LG focuses more on their products on the first page where blackberry seems to focus more on the brand and features.

Conclusion:

In my opinion I think blackberry has the better seo and appearance because it is on the first page of google and once on the site I find it much more appealing to me than LG.

APA Citations:

BlackBerry Smartphones. (n.d.). Retrieved February 15, 2016, from http://ca.blackberry.com/smartphones.html

Cell Phones. (n.d.). Retrieved February 15, 2016, from http://www.lg.com/ca_en/cell-phones

HTC v Huawei Who has the better SEO?

HTC V HUAWEI

SEO is something that marketers use because it is a valuable tool in the smartphone industry. HTC and Huawei are two smartphone giants that use Search Engine Analytic's. Key words that are used in each like "Breakthrough in technology" and "Worlds Best" are used to maintain the brand's designated image and phrases that customers will hopefully catch on to. On the HTC website it is incredibly colourful and showcases the bright demeanor that HTC hopes to present itself like. While Huawei goes for the more simplistic, minimalist design. Showing that it is a no nonsense brand that is ease of use for customers. What we hope to discover using these two websites is which of the two brands has a greater SEO that allows for more traffic towards the site.
                                                                             HTC

The HTC website is colourful and vibrant

Huawei

The Huawei Page is simplistic

Apple vs Nokia

SEO is an important consideration for marketers because it is a tool that provides an edge in this digital era. In the smartphone industry, Apple and Nokia are two of the leaders that utilize SEO and other digital marketing tools to compete for market share. Using keyword sentences throughout their sites like “Years Ahead” and “Nokia Technologies” to shape their brand’s image and utilize these keywords as simple phrases to familiarize with consumers. This also helps with positioning their products where the company wants to. The keyword that ranked at the top on Google Keywords for Smartphones was “Best Smartphone” however this keyword failed to appear amongst both Apple and Nokia’s websites. This was surprising however it is understandable as using best smartphone as a keyword would be a big boast especially when all the smartphones currently in the industry are all very competitive. Apple on their website seemed to use minimal graphics besides their products and instead the website was way more creative with the text. Nokia on the other hand had some very beautiful graphics yet their words were a bit plain. The objective of this analysis is to find out which one of Apple and Nokia’s websites when compared has a stronger SEO. 
Website examples
Apple:http://www.apple.com/ca/

Apple's homepage promoting their new iPhone 6S

Nokia:http://www.nokia.com/en_int

Nokia homepage showcasing the Mobile World Congress 2016 with an appealing graphic

Team Profile

Introducing our Blog

This blog will promote and find the best smartphone on the market right now. IT will show the benefits and disadvantages of each smartphone. It will show the the different marketing strategies of each brand. This is part of the Digital Marketing course for Sheridan College.

The brands that we will be looking at are:

• Apple
• Samsung
• Blackberry
• Nokia
• LG
• Sony
• HTC
• Huawei

Introducing our Writers:

The authors for this project are Anthony Henein, Hardeep Padda, Rabie Shah,  and Andre Rebeiro.